Arsenal football club’s owner, Stan Kroenke, has launched a new UK TV Channel called My Outdoor TV (MOTV). Viewers of the channel can watch trophy hunting programmes featuring the killing of animals such as elephants and lions for ‘sport’, a move condemned by the League.

Philippa King, Chief Operating Officer of the League Against Cruel Sports, said:

“This is a massive own goal for Stan Kroenke. We’re living in a world now where most people can see how brutal and shameful trophy hunting is, yet the Arsenal boss is choosing to launch his sick TV channel in the UK.

“The channel claims to show ‘ethical, fair chase and legal’ hunting. Most people won’t agree that trophy hunting is in any way ethical, and studies have debunked claims that most of the blood money goes towards supporting conservation. I’m not sure in what way an idiot with a gun against an elephant is a fair chase.

“And yes, the hunting they show might be legal – though if they start showing hunting in the UK they’ll have to tread very carefully. Hunts claim to be trail hunting when they chase foxes, stags and hares, but we’ve shown that the vast majority of trail hunting is just a false alibi for the actual hunting and killing of animals. If this channel starts showing trail hunting, they’ll be on very rocky ground.

“Mr Kroenke could do the world a great favour by stopping peddling this kind of sickening TV and turning his focus on helping the animals he apparently likes to see killed.”