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We work to expose and end the cruelty inflicted on animals in the name of sport

New national ad campaign

18 February 2015

The League Against Cruel Sports has launched a new national ad campaign to portray the cruelty of hunting with dogs for sport.

The hard-hitting film asks the question ‘what if it was you?’ and shows the terror and cruelty of hunting from the hunted animal's perspective.

The ad, initially released on Boxing Day to coincide with a major date in the hunting calendar, was originally shown in cinemas in London and the South East, as well as promoted on various social media channels. It has received over 100,000 views to date on YouTube.

Thanks to a hugely successful crowdfunding appeal campaign supporters raised enough money to release the film in two further cinema regions (South West and Yorkshire) to enable the film to be seen by a further 290,000 people.  It runs from 13th – 26th February and will be used for future campaigning opportunities.

Please help expose the reality of illegal hunting by sharing the film, and talking about the issues.

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Comments (8)

  • Christy Fearn

    25 February 2015, 6:25pm

    Brilliant! I'm posting this to Facebook immediately.

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  • Lorna Gowers

    25 February 2015, 11:41pm

    This film helps people to put themselves in the position of the fox. It should be very effective.

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  • Sylvia Durant

    26 February 2015, 3:41pm

    Brilliant I hope you show this film as long as possible

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  • Melanie Hayward

    26 February 2015, 4:46pm

    Yep you would need to be inhuman for that not to affect you. Made me cry. Sharing with twitter right now.

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  • Hazel Smales

    28 February 2015, 12:24pm

    Brilliantly done. Hope it penetrate some of the thick skulls out there.

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  • LINDA BLAKEMORE

    9 March 2015, 5:50pm

    WHY are the conservatives allowing a small minority of rich landowners/upper class idiots to dictate laws that the rest of us wish to keep - 80% of us want fox hunting banned as barbaric and uncivilised.......vote with your X against this stupid government

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  • Yvonne Berry

    12 March 2015, 11:28am

    I'm lost for words ...need to keep this from happening.. Barbaric.. Discusting and cruel..This film is very effective...

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  • Kay Sullivan

    13 March 2015, 8:33pm

    Fantastic. I am posting it to Facebook now. More people need to see it, as many folk really do believe fox hunting is a thing of the past! And we know it isn't...

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