New national ad campaign
18 February 2015
The League Against Cruel Sports has launched a new national ad campaign to portray the cruelty of hunting with dogs for sport.
The hard-hitting film asks the question ‘what if it was you?’ and shows the terror and cruelty of hunting from the hunted animal's perspective.
The ad, initially released on Boxing Day to coincide with a major date in the hunting calendar, was originally shown in cinemas in London and the South East, as well as promoted on various social media channels. It has received over 100,000 views to date on YouTube.
Thanks to a hugely successful crowdfunding appeal campaign supporters raised enough money to release the film in two further cinema regions (South West and Yorkshire) to enable the film to be seen by a further 290,000 people. It runs from 13th – 26th February and will be used for future campaigning opportunities.
Please help expose the reality of illegal hunting by sharing the film, and talking about the issues.