Heineken sponsors bullfighting
Heineken owned brewer Central Cervejas has sponsored bullfighting events in the Lisbon bullring Campo Pequeno throughout the 2008 season.
It accepts bullfighting promotion as "part of the company’s business" and has the logo of its local brand displayed on bullfighting posters and on banners in the bullring.
In a letter to the League Heineken UK managing director, Jeremy Blood, confirmed that "Central Cervejas brands are advertised and available" in the Campo.
Blood added that Heineken does "not take a pro blood sport stance". He failed to comment on the other sponsoring activities.
Danish competitor Carlsberg, on the other hand, respects animal rights and stated that "the association of the brand with a bullfight was a local operational mistake that was immediately corrected".
The statement went on saying that the company would never get involved with bullfighting and has no plans to change this position.
Visit our take action page for a quick and easy way to ask Heineken to stop supporting bullfighting