Michael O’Leary, chief executive of Ryanair, shocked people around the world by dressing up as a matador in Madrid. The stunt which took place in May was aimed to publicise new Ryanair routes but offended people who find bullfighting abhorrent especially Spaniards. The majority of Spanish people dislike the ‘sport’. Gallup research conducted in 2006 showed that more than 72% of Spaniards are not interested at all in bullfighting.
Last year Ryanair’s in-flight magazine contained references to bullfighting and several of the company’s destination guides promote bullfighting. In these times - when most travel companies and airlines are looking for ethical credentials - Ryanair has demonstrated its total lack of concern for animal welfare, and for the thousands of passengers who care passionately that no animal should be treated in such a way.
Let Mr O’Leary know that you find Ryanair’s publicity campaign repugnant and will think twice before travelling with the airline in the future. Urge him to stop promoting and glorifying bullfighting and suggest he publicise the many cruelty free aspects of Spanish culture in future.
Please send him a polite letter to the following address. You can use the sample letter below and write your own.
Mr Michael O’Leary
Corporate Head Office
Dear Mr O’Leary,
I am writing to ask you to stop promoting and glorifying bullfighting in the name of Ryanair. I find your recent publicity stunt in Madrid insensitive and showing a total lack of concern for the hundreds of bulls suffering and dying each year in Spain. I urge you to stop promoting and glorifying bullfighting. I request you to remove all references to bullfighting in your publicity material, including in-flight magazines and arrival guides. In the meantime I will think twice before travelling with your airline.
I am looking forward to hearing from you.