We were appalled to read that trophy hunting companies are trying to ‘cash in’ on the World Cup. An investigation by The Sun reveals that companies are promoting special deals in which football fans can combine their holiday with the slaughter of a big cat or other wild game. One company is offering football fans the chance to shoot a lion or lioness for the “discount price” of £15,000.
Some companies, such as Serapa Safaris in Vryburg, breed lions in special electrified wire pens before releasing them into the wild to be shot. This obscene practice, known as 'canned hunting', is becoming increasingly common as companies seek to maximise their profits.
With just one day to go before the start of the World Cup, let’s hope that football fans can look beyond the glossy advertisements and see this industry for what it really is.