The theme of the Queen’s speech today has centred on the role of sport in national life. The Queen has praised individuals across the country for giving up their time, often in a voluntary capacity to organise sporting activities.
The speech has been delivered against the backdrop of Prince William and Prince Harry playing football with local children in Southern Africa. Modern Royalty’s desire to be associated with “Cool Sports” rather than “Cruel Sports” has never been so apparent than in this national address.
In August 2010 the League became a major sponsor of the Leeds United Ladies football team, kick-starting our "Cool Sports not Cruel Sports" campaign. The League's logo features on their kit for the 2010-2011 season.
The League is proud to lend our name and support to sporting activities which do not cause animal cruelty, and like football truly “builds community and offers opportunity”.
Expect more promotion of “Cool Sports” by the League in the coming years!